TL/DR: Wonder has integrated with 3D Cloud to let furniture shoppers visualize configurable pieces in photo-realistic 3D inside the physical store, right on a kiosk, tablet, or personal device. Best Home Furnishings is the launch brand partner. The full catalog rolls out to retailers in May 2026, right after High Point Market.
The Problem With Selling Configurable Furniture In-Store
Ask any furniture sales associate about configurable pieces and they’ll tell you the same thing: customers freeze. Faced with hundreds of fabric swatches, multiple frame configurations, and countless color combinations, shoppers struggle to commit. They can’t picture the finished product. So they hesitate, leave, and sometimes never come back.
Online configurators existed, but they operated in isolation. A customer who built their custom sofa on a brand’s website arrived at checkout with a cart disconnected from everything else in the showroom. The in-store experience and the digital experience pulled in different directions, making configurable furniture feel like a friction point rather than a selling advantage.
“While configurators existed on websites, they weren’t integrated into the in-store experience,” said Kaspar Fopp, CEO of Wonder. “Guests end up with a configured item on a website cart, separated from everything else. This disconnected experience made configurable furniture feel like a foreign object in the sales process.”
The Solution: Wonder + 3D Cloud
On April 13, 2026, Wonder announced a breakthrough integration with the 3D Cloud Platform. Together, the two companies deliver real-time 3D furniture configuration as a native part of the in-store shopping journey, with Best Home Furnishings as the launch brand partner.
Shoppers can now pick a fabric, see exactly how it looks on their chosen piece in photo-realistic 3D, rotate and zoom the model, and add it to a multi-vendor cart, all without leaving the Wonder kiosk or switching to a separate app. Pricing updates in real time as they select options. It’s a complete configuration loop inside the showroom.
See It in Action
What Retailers Get: Five Measurable Benefits
This integration is a retail operations tool as much as it is a customer experience upgrade. Here’s what it means for dealers who carry Best Home Furnishings:
- Higher purchase confidence. Shoppers who see their custom configuration in 3D commit faster and with fewer doubts. They know exactly what’s arriving at their home.
- Shorter decision time. Instead of spending an hour with fabric books trying to imagine combinations, customers make choices in minutes on a kiosk, tablet, or personal device.
- Fewer returns and exchanges. Visualization eliminates surprises on delivery. Fewer surprises means fewer costly returns and exchange calls.
- One experience across every channel. A shopper who starts on the showroom kiosk can continue on their phone, share options with a family member via SMS, and finalize from home with all customizations preserved.
- Competitive differentiation. Dealers who offer this technology attract tech-forward shoppers and stand apart in a crowded market.
“This isn’t just about cool technology. It’s about solving problems that cost retailers sales as well as eliminating customer frustration,” said Brian Lange, President at Best Home Furnishings. “When guests can see what they’re creating in real-time, they move from uncertain to excited. And when it’s truly integrated into the in-store shopping journey, for our retail partners this becomes the difference between browsing and buying.”
This dynamic is well understood in the industry. Retailers who bring more of the product experience into the physical store, rather than forcing shoppers to research at home, close more sales and hold margins better. For a deeper look at how modern retailers expand their selling capacity without expanding their square footage, read How Retailers Can Sell More Without Expanding.
A Cross-Channel Experience Built for Today’s Furniture Shopper
Modern furniture shoppers don’t follow a linear path. They visit a showroom, research at home, consult with a partner, and then return to complete the purchase. Wonder’s cross-platform architecture keeps their configured selections intact across every step of that journey.
“Today’s furniture shoppers don’t follow a linear path,” said Fopp. “They might visit a showroom, research at home, consult with their spouse, and then complete the purchase. Our solution meets them wherever they are in that journey, maintaining continuity across all channels and building confidence at every step.”
The integration also fits naturally into Wonder’s multi-vendor cart. A shopper can combine a configured Best Home Furnishings sofa with items from other brands in a single seamless checkout, with no jumping between systems and no separate configurator app to download. For retailers managing supply chain complexity on top of showroom operations, that kind of unified cart management matters. Our post on how home furnishings retailers adapt to supply chain pressures covers more on why reducing friction at every touchpoint is critical right now.
Exploring Fabrics in Real Time
One of the most visually striking parts of the experience is the fabric slider. Instead of flipping through a physical swatch book, shoppers drag a carousel of large, high-fidelity fabric thumbnails and watch the 3D model update instantly. The interface surfaces the full range of available options including performance fabrics, and a color-gradient slider at the bottom lets users scrub through color families quickly.
“Enterprise furniture manufacturers with configurable catalogs require visualization platform technology that can manage complexity at scale,” said Beck Besecker, CEO and Co-Founder at 3D Cloud. “Best Home Furnishings has always been an industry leader in accurate product representation and using 3D to visualize and configure their products has helped them to turn a complicated customization process into a delightful experience.”
About the Launch Partner: Best Home Furnishings
Best Home Furnishings is an award-winning, family-owned upholstery manufacturer based in Ferdinand, Indiana. Established in 1962, the company is recognized for its vast selection of sofas, chairs, recliners, and dining chairs, as well as its industry-leading turnaround times. Best Home Furnishings operates Indiana manufacturing divisions in Ferdinand, Jasper, and Paoli, with showrooms in Ferdinand and North Carolina.
The full Best Home Furnishings catalog within Wonder launches in May 2026, available to retailers immediately following High Point Market.
What This Means for Furniture Brands and Retailers
The Wonder + 3D Cloud integration opens a new chapter for configurable furniture sales. For manufacturers, it means their configurable catalog can live natively inside the in-store experience with a full visualization layer, without asking retailers to adopt a separate tool. For retailers, it means a unified cart, fewer lost sales to indecision, and a tech-forward experience that draws in shoppers who expect more from a showroom visit.
This connects directly to how the best-performing furniture dealers differentiate themselves. Customer financing has long been one lever for driving higher ticket sizes; visual configuration is becoming another. Our post on winning with financing in furniture retail covers how these tools work together to close larger, more confident purchases.
Ready to Bring 3D Configuration to Your Showroom?
Wonder’s 3D Cloud integration is available now for Best Home Furnishings dealers, with the full catalog live in May 2026. If you’re attending High Point Market (April 25-29, 2026), this is a conversation worth having in person.
About Wonder
Wonder helps thousands of furniture and mattress retailers grow by making it easy to sell products anywhere guests shop. The company’s sales acceleration platform syncs priced product catalogs and live inventory to in-store devices, mobile apps, and e-commerce platforms. Wonder is part of the GigaCloud Technology family of companies (Nasdaq: GCT). Learn more at wondersuite.com.
