For FORWARD-THINKING SUPPLIERS

Frontline Sales Enablement for Brands

Brands usually have zero visibility to the frontline staff who sell their products every day. Frontline sales enablement closes that gap: incentivize associates, get live feedback, and sell more.

Retail sales associate using Wonder App for frontline sales enablement with product training and SPIF challenges on mobile

The problem

The Disconnect Between Brands and Frontline Sales

Most brands are separated from the associates selling their products by multiple layers, making it nearly impossible to ensure your message reaches them.

Shopper and associate review fabric options that furniture catalog companies syndicate to the retail floor

Training does not reach the floor

Traditional methods take weeks to deploy, become stale, and rarely make it to frontline staff.

Couple shopping and looking at chandeliers but a retailer has no idea why the shoppers are in their store or what they are learning about the products.

No visibility into engagement

You are flying blind on who is actually knowledgeable about your products or where gaps are.

Sales associate helps a couple choose fabric swatches that improve furniture customer experience on the floor

Products get lost in the mix

Your brand competes with dozens of others for share of mind on the retail floor. How can you stand out?

Royal Furniture Wonder App case study: showroom living room with beige sectional and wood coffee table

Feedback loops are broken

Collecting insights from thousands of retail locations is nearly impossible and traditionally slow and incomplete.

Reach Associates Everywhere

How Frontline Incentives Work

Incentivize frontline sales staff to learn about your brand and your products. Participating in interactive video-based training unlocks their ability to earn rewards.

1

Brand publishes training and SPIF challenges

Upload lessons, quizzes, and incentive challenges, then assign them to the dealers you care about.

2

Associates learn and compete in mobile app

Retail sales associates open the free Wonder App, complete trainings, and earn points for challenges you designed.

3

Brand measures engagement on the floor

See who is learning and participating by region, rep, or retailer, then adjust campaigns in real time.

Purpose-built for product SUPPLIERS

How Wonder Delivers Frontline Sales Enablement

Get associates to focus on your products. Deliver training, incentives, and product launches directly to retail associates at scale. Keep your line top of mind in every store and turn associate engagement into measurable sell-through.

Unlike training-only tools, Wonder offers a powerful incentive system to gt everyone to participate. Unlike incentives-only tools, Wonder pairs training, launches, feedback, and SPIFs in the same associate workflow distributed to thousands of associates in real-time.

Phone shows a new-product training notification for retail sales associates.

Launch Instantly - To All Associates

Immediately notify RSAs of new product training and incentives available, so every associate at every location is ready to sell the moment your line drops.

Hand holding a device that spotlights products with targeted SPIFs and rebates that motivate associates.

Drive Sales with SPIF Campaigns

Spotlight your products with targeted SPIFs and rebate campaigns that motivate associates to focus on your brand and on your products. Earning points is gamified and fun.

Smiling man celebrates with phone beside hybrid mattress training cards and a Passed quiz result.

Deliver Training Modules at Scale

Deliver consistent product knowledge to every associate, everywhere, with on-demand training built into their flow. Use micro-learning videos to reinforce content.

View live performance by region, rep, or retailer with trainings and challenges

Measure The Impact & Improve

Access live performance dashboards by region, rep, or retailer. See who is learning, who is recommending, and how training shows up on the floor.

THE Wonder suite

Complements The Tools Your Dealers Already Use

Frontline enablement sits right next to digital catalogs, extended aisle kiosks, and product data syndication in the same Wonder ecosystem, so training and SPIFs land where selling already happens. Adding new dealers is as easy as clicking two buttons.

For reps on the road

Walk In With The Tools To Win Every Meeting

Carry the latest catalog, training modules, and performance data everywhere you go. Build momentum before you arrive, and keep deals moving long after you leave.

Retail sales rep with customers, using a tablet that carries the latest catalog, training modules, and performance stats

PERFECT Use cases

Built for every brand scenario

Launch products with maximum impact. Record yourself with just a phone and the product to train in real-time.

New Product Launches

Get new products in front of every sales associate before they hit their floors. Train them on key features, benefits, and selling points so they are ready to recommend from day one.

  • Pre-launch training deployment
  • Launch-day challenges and incentives
  • Track sell-through by location
Modern furniture showroom living room with a sectional sofa used while checking the website product catalog

Seasonal Campaigns

Push seasonal promotions, gift guides, and upselling strategies directly to all frontline teams during your busiest selling periods.

  • Time-bound promotional training
  • Incentive programs based on seasonal programs
  • Real-time campaign performance
Wonder training card for Understanding Hybrid Products and Materials with Start Now.

Continuous Education

Maintain top-of-mind awareness with continuous micro-training on product features, best practices, and customer success stories.

  • Regular knowledge refreshers
  • Customer success story sharing
  • Certification maintenance
  • Promotes ongoing education and motivation

Positioning

Frontline sales enablement vs incentives-only tools

Brand-to-associate programs are not the same as internal commission tools. Wonder is built for furniture, mattress, and home brands that sell through independent dealers.

  • Training, launches, feedback, and SPIFs live in one associate workflow
  • Works on phone, tablet, or browser with no special hardware
  • Sits next to catalogs and floor tools in the Wonder suite as a full frontline workflow for training, launches, feedback, and SPIFs

Frequently asked questions

Have questions? Talk to Wonder.

No. The app works on any smartphone, tablet, or computer browser. Wonder is available as a native mobile app via the Apple App Store and Google Play Store. And you can use it on any desktop/laptop as a browser version (web app). On mobile devices, the native apps work best and are strongly recommended for best performance.

Yes. The Wonder App lets brands (and retailers) instantly publish new product training lessons in video format and with interactive quizzes, keeping retail sales associates informed in real-time. Quizzes can be enhanced with points to encourage associates to pay close attention and get the answers correct.

No, you can use the App for all of the dealers in your network.

Most teams launch within 1-2 days. Load SPIF points for rewards, design the sales challenge, upload video content, and create quizzes within minutes. You can start training and motivating frontline sales teams in as little as a few days.

The Wonder App is free to download. Points to be used for incentives can be purchased directly in-app. There is a transaction fee when purchasing points. For large amounts of video training data, there is a monthly fee relative to the cost of data storage and transfer. Certain content available within the Wonder App, such as premium sales training and other third-party content, may be available with a paid subscription to that content only. Third-party content providers determine the subscription cost.

Your branded content within the app is provided and designed by you. You can customize training content, visuals, and verbiage to fit your unique product lines and dealer experience. The overall app experience and controls are the same for everyone.

Retail sales associates can earn real-time rewards, SPIFs, and incentives by completing training lessons correctly and by participating in challenges. Brands, Reps, and Retailers can all create challenges and upload training content for rewards to be earned. Whomever buys the points can then assign these points.

The Wonder App allows brands to launch SPIF programs (Sales Performance Incentive Funds) directly inside the app. Sales associates can earn real-time rewards for completing training lessons, hitting sales milestones, or participating in promotions. Brands can purchase points for rewards.

Brands can create challenges or trainings within the App and assign points for completion. Points can be purchased directly in the Wonder App and the Brand can choose which dealers are assigned the challenges and training.

Start turning training into transactions

Give your dealers the tools to learn faster, sell smarter, and win more. Book a walkthrough with Wonder.