Empower your retail partners with automated frontline incentive management. Reach every associate directly, eliminate degrees of separation, and watch sales soar.
Frontline incentive management is how brands reward the retail associates who sell their products. Yet most brands sit several layers away from those associates, so training, SPIFs, and feedback stall before they reach the sales floor.
You build strong product training, but it gets lost in email chains, busy schedules, and staff turnover. As a result, associates guess at features and miss chances to recommend your products with confidence.
When you run sales incentives by hand, you get spreadsheets, manual math, and little view of who is taking part. Meanwhile, every hour your team spends on admin is an hour it is not spending in stores.
Your message does not reach associates directly. It depends on store managers and district leads passing it down the chain. Each layer adds delay, so by the time it reaches the sales floor, the details are diluted or ignored.
The Wonder App
Wonder puts product training and incentives in the pocket of every frontline associate, whether they use a phone, tablet, or web browser. Because brands publish straight to the app, frontline incentive management skips the chain, and new SPIFs and lessons reach associates right away. Pair incentives with frontline product training so associates learn the product before they earn on it.
A SPIF (sales performance incentive fund) is a short-term bonus that rewards associates when they sell a specific product. With Wonder, you run every SPIF for your retail partners from one app, so you can drop the spreadsheets and month-end math.
When a qualifying sale is logged in the Wonder App, it is matched to the SPIF it earns. Payouts then line up with real transactions, so nobody has to rebuild the numbers by hand.
Wonder collects W-9 forms and generates 1099s for associates who earn rewards. In addition, reporting is built in, so your team avoids chasing tax paperwork at the end of the year.
Whenever you buy points or an associate earns a reward, the Wonder App saves it to your transaction history. So when finance or a retail partner asks who earned what, the answer is already in the app.
Associates see points land in the Wonder App as soon as a sale or lesson qualifies. They can then turn those points into rewards such as gift cards, so effort and payoff stay closely linked.
For reps on the road
Independent reps can also run frontline incentive management for every brand they carry, launching training and SPIFs at every dealer they call on. Wonder tracks the points and results, so store visits go to selling, without the paperwork. If you rep several lines, see how it fits with digital merchandising for reps.
Incentives work best when you can see them working. These tools also live in the same app your associates already use, as part of Wonder’s frontline sales enablement platform.
Whether you serve retailers with many stores or whole dealer networks, you run training and incentives from one place. Then track each associate's progress at every store, so you know where each program is landing.
See which stores are engaging and which products are top of mind, as well as how associates use each lesson. Because insights update in real time, you can put your time and budget where they move the most product.
Challenges, badges, and leaderboards also turn training and SPIFs into a friendly contest between associates. Because progress shows up on their phones, people keep coming back to learn more and sell more.
For example, Royal Furniture rolled out Wonder App training and SPIF points across 26 stores. Read the Royal Furniture story, then book a demo to plan your first frontline incentive management program. Associates can also download the free app below.
Yes, the Wonder App supports multiple dealers and multi-location retailers, including central training management and reporting.
No, because the app works on any smartphone, tablet, or computer browser. It is also available on the Apple App Store and Google Play.
Generally, teams launch within a day or two. For example, you can upload video content, create quizzes, and assign SPIF points in minutes.
The Wonder App is free to download, while points for incentives cost $0.01 each and can be bought directly in the app. If you want plan details, see pricing for brands.
Yes, you can tailor training content, visuals, and lesson flow to each product line you rep, as well as to each dealer’s sales floor.
Retail sales associates earn real-time rewards, SPIFs, and incentives when they complete training lessons and take part in challenges.
Yes, brands and retailers can launch SPIF programs directly inside the Wonder App, so frontline incentive management stays in one place. Associates then earn real-time rewards for finishing lessons, hitting sales milestones, or joining promotions.
