“Call for Best Price”. That was the message shoppers saw on the old Bed’r Furniture & Mattress website in Valdosta, Georgia. Owner Jay Lewis recalls vividly what changed when live pricing finally landed online.
His ~4,000 sq ft boutique showroom already had guests walking the floor. Meanwhile, the website still asked them to call for a number. As a result, frustrated shoppers emailed to say they would not call, and – obviously – they would not buy.
On the floor, price checks pulled Jay off the sale. He had to leave a guest, walk to his desk, look up a SKU, and hope the other shopper was still waiting. Because every minute away from the floor risked a walkout.
Jay wears a lot of hats in a one-showroom operation. For example, inventory questions still sent him back to a desk, while guests waited on the floor.
“I’d have to turn around and leave the customer. I’d walk to my desk and log in to my computer. I’d have to look up the SKU number and go through the same process every time. If I had multiple customers in the store, I had the risk of one customer leaving because I was taking too long with the other.”
Jay Lewis, Bed’r Furniture & Mattress
Online, the gap was just as clear. Shoppers who wanted a number saw “Call for Best Price” instead. In other words: the site stopped the buyer journey before it started.
Jay upgraded to Wonder’s website plan so the showroom and the website could share one catalog. His Shopify storefront gave him a modern look & feel, while Wonder kept product data and pricing rules in constant sync. 24/7 without fail and without pause.
That single source of truth feeds digital showroom tools on the floor and live prices on the site. After that, Jay could update pricing rules by manufacturer, category, or even by SKU, and push the change with one click – without rebuilding pages by hand.
Wonder branding on the store tools stayed simple for guests. The work behind the scenes was catalog sync into Shopify, pricing rules Jay could change quickly on a Friday night (without having to wait for days to speak with someone at an agency), and a digital showroom path that kept the conversation moving on the floor.
When the Shopify site was ready, feeding the full-line catalog took just a few hours. Bed’r Furniture & Mattress went live and immediately saw the results. Not just direct sales – but more foot traffic.
For Jay, that mattered as much as the online cart – if not more. Shoppers could browse style and price before they arrived, then confirm the same number on the floor. Meanwhile, floor tools kept product and pricing close so he could stay with the guest through the lookup.
On New Year’s Day, a guest walked in with a dining table photo and price already open on their phone. They were ready to buy what they had just seen online. Finally, the website was doing visibility work for the showroom.
Within 72 hours of go-live, Bed’r Furniture & Mattress sold $5,000 in furniture to guests coming from the site. Pricing transparency also supported larger tickets in Jay’s view, because shoppers could trust the number they saw online matched the floor.
That early result mattered for a small showroom. Live prices online brought serious shoppers into Valdosta with a product already picked. Because the catalog stayed synced, Jay could trust the number on the phone matched the number on the floor.
Bed’r is a Connectors and eCommerce story: Shopify catalog sync, and floor tools that keep Jay with the guest. Browse more Wonder case studies, including the sibling Royal Furniture case study (a different Wonder App floor story). Explore e-commerce connectors, Wonder for retailers, and in-store digital kiosk tools for SMB retailers. Ready to talk it through? Contact Wonder.
