For tire and wheel brands and distributors
Tire and wheel brands put their line in front of every guest on partner shop floors. Then train and reward the techs and counter staff who sell it.
Your line gets lost behind whatever is on the wall today. Meanwhile, fitment and product data go stale at dealers. As a result, you cannot see who sold what. SPIFs die in email threads and month-end spreadsheets.
Tire and wheel brands that fix those gaps show up in the moment of choice and pay the people who close.
Place a complete catalog on partner floors without fighting for every inch of bay space. For example, guests browse your line on a tire brand kiosk while the shop runs the repair. Brands buy the hardware and place it with their dealers.
In-store digital merchandising for brands · In-store digital kiosk
A SPIF (sales performance incentive fund) is a short-term bonus for selling a specific product. Wonder puts product training and a tire SPIF app in the pocket of every frontline associate on phone, tablet, or browser.
Because brands publish straight to the Wonder App, lessons and incentives reach shop staff without waiting on email chains. In addition, you can track engagement across dealer locations from one place. The offer is the same as for furniture brands: brands and distributors can offer SPIFs to dealers through the Wonder App. On the furniture side, Royal Furniture’s about 11% (about $300) average-ticket lift came from Wonder App associate incentives.
Frontline incentive management · Frontline sales enablement for brands · Frontline product training
Wonder focuses on catalogs from other sources for tire and wheel brands, including partner and dealer catalogs that keep fitment and specs usable on the floor and online. In particular, dealers then see the same specs guests see on the kiosk.
For background on the tire trade, see the Tire Industry Association.
Distributors who also run shops can use both paths. For example, a dealer group may run the shop-floor kiosk and the brand program together:
More answers on the Wonder FAQ.
Dedicated digital merchandising on partner shop floors, plus the Wonder App for product training and SPIF programs aimed at techs and counter staff.
No. In fact, the Wonder App runs on smartphones, tablets, and browsers, and is available on the Apple App Store and Google Play.
Yes. Because Wonder is built to manage training and incentives across multi-location retailers and dealer networks from one place, you can run SPIFs across many dealers. See frontline incentive management.
The tire shop kiosk page is written for shop owners. Meanwhile, this page is written for manufacturers and distributors who want floor presence plus training and SPIFs. Many programs use both.
Pricing depends on your catalog, the number of retail locations and the program you choose. After that, Book Your Demo through the Automotive demo form and we will put together options for your brand.
Book a demo for dedicated kiosk placement, training rollout, and SPIF design across your dealers. After that, your team can stage the first dealer set with clear owners.
